Futuresource Consulting’s 2017 Worldwide TV Market Report estimates that 4K UHD TV sales accounted for one third of the global TV market in 2017. homes still receive broadcasts over the air.īetween 4K streaming providers, the popularity of 4K videogame consoles, and the growing availability of 4K UHD Blu-Ray discs, there is already enough reason for many consumers to buy 4K UHD TVs. The recent rollout of ATSC 3.0, FCC’s next generation transmission standard, will undoubtedly accelerate 4K distribution of television, since almost a quarter of U.S. But that too is starting to happen, with rapid growth in specific content categories like premium live sports and long-form scripted dramas on SVOD platforms such as Netflix and Amazon. As with the transition from SD to HD, the availability of 4K video content to consumers naturally lags adoption in production. Increased image resolution and other picture improvement technologies can significantly enhance the viewer experience, but they all increase the amount of data required to deliver a minute of video.ĤK video is a primary source of file size growth as more and more productions are done entirely in 4K. It is no surprise to anyone within Media & Entertainment that video file sizes are getting larger – much larger. Cory Bialowas, SVP Product Management, Signiant
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